About

Wild Witch challenges beauty norms and interrogates the belief that youth holds all
the keys. With a capsule skincare collection formulated for women as we transform
into even more formidable versions of ourselves, Wild Witch champions your most
powerful version of you – however you choose to live. Because while the way we
look changes over time, the way we feel doesn’t have to.

This is skincare for skin that’s done behaving.

Developed by daughter-father team Sofia and Llewellyn, Wild Witch is underpinned by rigorous scientific understanding – and lived experience. At its heart is the desire to develop proactive skincare that makes you feel your most powerful. 

Our smarter synergistic formulations are designed to address multiple pathways, providing a comprehensive approach to skin support and longevity. They enrich and protect skin to promote a naturally luminous look, with a focus on hydrating, visibly plumping, and softening the appearance of fine lines. 

Wild Witch is built for balance. We don’t bow to ‘less is more’ or ‘more is more’, or believe in ‘only natural’ purity or the ‘best new’ actives. Instead, we have developed a scientifically driven process; real-life testing and a multi-modal approach to creating targeted products that work. 

We’ve chosen the best natural and naturally derived ingredients at levels proven to be effective for ageing skin. These actives work synergistically across multiple pathways to deliver skincare greater than the sum of its parts, delivering active-infused rituals that make you feel glowy, confident and powerful. Because if it doesn’t work, what’s the point! 

Our story

Sofia is a chemist and anthropologist deeply invested in generational knowledge transfer and passionate about developing products that work, particularly for women facing transitional change.

Maven cosmetic chemist Llewellyn has over 35 years’ experience in bringing products to market. Llew has co-authored peer-reviewed research published in Cell BioScience, Redox Biology and Frontiers in Pain Medicine and was an adjunct fellow at Macquarie University’s Faculty of Medicine and Health Sciences for more than seven years.

Sofia:

“I’m 38 and noticing my skin no longer behaves the way it used to - and the skincare I have been using really doesn’t cut it anymore.

Today’s skincare is all about the current trend and single-active products that fill your cupboard with so many bottles and jars it can be hard to remember which one to use when, let alone have the time to apply them all! Plus, I can’t afford to buy ceramide in one product, niacinamide in another, peptides in a third…

I couldn't buy what I wanted, so we made it ourselves. We’ve formulated a small but powerful range for women like me whose skin is changing, and who prefer a straightforward, intentional minute of skincare rather than a complex 10-step routine.

It's for those of us struggling with dry skin, breakouts at 40, speckled sun damage and all the signs of ageing. A capsule collection that supports skin to age better, combines all the right things at the right concentrations, specially curated for skin that’s done behaving.”

Our philosophy

We all know how it feels to put on a favourite skincare product: it helps your face and makeup glow, like beautiful armour protecting and empowering you.  That’s what we're all about at Wild Witch: Our philosophy is to create skincare that works for you and supports your biology – particularly as it changes – as part of your daily ritual.

Channelling ancient wisdom handed down through the generations, alongside robust scientific practice, Wild Witch is dedicated to researching, formulating, and delivering products that work – and that make you feel the very best version of yourself. 

It is transformative by design, a powerful reset for skin that’s changing, curated to proactively target ageing concerns and sun damage, while restoring, enriching and nourishing from the inside out.

Wild Witch: it’s alchemy for your skin, derived from the latest scientific understanding and the very real power of nature.

What's in a name?

Wild Witch pays homage to the power of women and the wisdom of those who have gone before us: the mystics, sages, alchemists, and healers, powerful practitioners who passed down their knowledge through generations.     

There is a wildness to these years, this age. A recognition of our true selves returning, a raw, unfiltered reaction to later life. It is also a nod to the natural world and to the raw ingredients we use to formulate these products.